To Market, To Market: The Branding of Billy Bailey
Billy and Principal Andrew Alty went all the way back to kindergarten, when Billy had convinced Mitchell McCoy that the green fingerpaint was Shamrock Shake, and watched with glee as the little babyface had scarfed it all down. Billy knew that Andrew Alty knew his style: refined, controlled, and above all, personal. Billy never would’ve dropped a dozen M-80s down the girls’ toilet. His stuff was always one-on-one, and possessed of a degree of charm and subtlety. But nevertheless, here was Billy, along with the sixth-grade bumper-crop of nasty-come-latelies, called on the carpet in front of Andrew Alty’s massive desk.







