Author Spotlight
Author Spotlight: Theodore McCombs
I was riding the city bus, late at night, and I saw a bus stop ad for something I can no longer remember—it wasn’t a good ad—the ad’s mascot was a smiling GPS pin. You know the location pin in Google Maps: a red circle that tapers into a long tail? That, with a smiley face. I remember being revolted. Why does everything need a face? I thought of other ads that personify unlikely things by tacking on a smile—most horrifyingly, the kiwi fruit whose smile is carved from his skin.







